As a leading brand providing comprehensive trust solutions, Merchant SAFE helps businesses build TRUST among customers. Merchant SAFE is committed to promoting online safety. We build TRUST among businesses and consumers through business verification, online security & privacy solutions, and consumer education.

Merchant SAFE helps consumers click with confidence and educate them on online security and privacy risks. We believe an educated and well informed consumer, will be able to make better decisions online, trust reputed companies, and reduce overall risk by avoiding unreliable merchants and scams. Even though our solutions are designed to improve consumer confidence, and provide better online experience for consumers, they eventually increase conversion rate for businesses and their websites.

Build Trust. Increase Sales.

At Merchant SAFE, our mission is to build trust through transparency. We promote: Respect for sensitive customer data, increase online transactions through accountability and transparency, and awareness among consumers about online risks; We strive to improve overall brand reputation of our customers through positive user experience, and by implementing best practices for security and privacy of customer data.

Merchant SAFE solutions and services are designed with small and medium sized companies in mind. They are affordable. They help companies build long term trust and brand reputation. Merchant SAFE trust seals are the ideal choice for increasing conversion rate online.

Our TRUST seals help increase conversion rate anywhere from 5% to 25%, depending on your industry segment. Merchant SAFE is a better alternative to the McAfee Secure, TRUSTe, BBB and other expensive TRUST seal programs.

Merchant SAFE TRUST eSEAL programs are limited to websites and businesses only in USA, UK, Canada, European Union, Singapore, Australia and select countries in Asia. To mitigate risk associated in verifying international websites, and to maintain the high level of quality for our seal, we limit our seal program to certain countries only.

Merchant SAFE offices are located in Delaware, USA.