Use the following calculator to determine the impact of adding Merchant Safe trust seal to your website!
On an average this calculator uses a conservative estimate of 10 basis point (one-tenth percentage) increase to your existing conversion. If you have an average sales volume of 100-200 transactions per month, even with a slight increase, you could be making several thousand dollars in additional revenue every year! Addressing the trust issues, (through our identity management and security solutions, along with expert advice on user experience on your website) will have a tremendous positive long term impact on your business!
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1/10 (one-tenth %) increase in conversion rate:
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Actual results will vary depending on many factors including your industry segment, market conditions, competition, product quality, product/service price-value ratio, sales methodology etc. In general third-party trust seals are known to increase the overall conversion rate. Research by the independent FireClick index shows more than 95% of the website visitors are leaving without buying. Click here to see segmentation data by industry from the FireClick report.