Merchant SAFE Trust Seals – Privacy, Business Verification, and Security Seals


Merchant SAFE brings you a comprehensive array of trust seals, to address specific needs of your customers. The following are our trust seal programs and the intended benefits. All of these trust seals are designed to improve consumer confidence and conversion rates of your website. You can expect to see a 10-15% increase in conversion rate after applying the Merchant safe guidelines and implementing the Merchant SAFE trust seal, upon compliance with our program.


Merchant SAFE Business Verified Seals

To help small and medium sized business establish trust among its customers by having the basic website security and business identity verified by a third party. Includes DNS verification, Physical address verification, telephone number verification, email address verification, etc. – all of which are designed to improve the overall confidence about your small business.


Merchant SAFE business verified trust seals are the most cost effective way for a small or medium sized business to increase their website conversion rate!


Merchant SAFE Privacy Seals

To help businesses of all sizes to establish better trust among its website visitors who may have privacy concerns. Being upfront about your organizations privacy practices and having your privacy policy hosted by Merchant SAFE, and being in compliance with Merchant SAFE’s privacy guidelines help increase customer loyalty and trust.


Health care organizations and medical practices can improve patient confidence by displaying our certified healthsite seal, which requires compliance to a different set of guidelines and pledge signing, including HIPPA compliance.


EU SAFE Harbor Trust Seal

The European Commission’s Directive on Data Protection prohibits the transfer of personal data to non-European Union countries that do not meet the European Union (EU) “adequacy” standard for privacy protection. While the United States and the EU share the goal of enhancing privacy protection for their citizens, the United States takes a different approach to privacy from that taken by the EU. In order to bridge these different privacy approaches and provide a streamlined means for U.S. organizations to comply with the Directive, the U.S. Department of Commerce in consultation with the European Commission developed a “Safe Harbor” framework.

Companies certify their compliance with these Principles on the U. S. Department of Commerce website. The Framework was approved by the EU in 2000 and gives companies that abide by the Principles assurance that the EU will consider their practices “adequate” privacy protections for EU citizens.

Merchant SAFE an help you certify your compliance with the EU Directive on Data Protection. You can display the Merchant SAFE EU SAFE harbor trust seal after successfully going through the self-certification process. You can increase confidence among European customers who tend to be more concerned about their privacy and increase your website conversion rate.

The following are some useful links for EU Safe Harbor.
Safe Harbor Helpful hints
Information required for Self-Certification
Certification Form


Merchant SAFE Security Seal

To help businesses of all sizes establish trust among website visitors who are concerned about security issues and the security of transaction on the shopping cart checkout pages. To help businesses comply with PCI guidelines. To help companies being proactive about security and identify vulnerabilities.


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