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The merchant Safe Privacy Seal

Merchant Safe Privacy Seal

Most online shoppers look for third party seals of approval when they visit a website, especially a privacy seal.

Many studies have shown that an increasing number of website visitors and shoppers online, look for third party seals as a measure of the TRUST on any particular website. Currently 8 out of 10 online shoppers interviewed say, that they feel more comfortable when they see a third party seal on a website.

Privacy Concerns:
Online consumers have concerns if the information they enter will be safe and kept private. This is the single most important concern in the minds of most shoppers.

Having a published privacy policy that explains what you intend to do, is almost mandatory these days. BUT, that is not enough. It is only your word. Consumers need something more. Plus, they DO NOT have the time or patience to go through your privacy policy. You need to provide them something simple. Something they can see instantly.

They need a third-party to verify your privacy policy. They need to see a privacy seal that instantly tells them your privacy policy has been verified by a third party.

Merchant Safe Privacy seal is an affordable alternative to Truste and other privacy seals. This is designed with the small business owner in mind.

Privacy Seal Approval Process

In order for a website to be approved for this privacy seal, your published privacy policy must have all of the following. It is not necessary to have these exact words, but something along these lines is sufficient. Please note this seal may  be revoked, if we receive a complaint from your customer, proving violation on your part to the statements below.

1) Any captured customer information will not be sold, transferred, exchanged or given to any third-party or affiliate for any reason whatsoever, without the consent of the customer, other than for the purpose of delivering the purchased product or service requested by the customer.

2) Customer financial information (credit card numbers, SSN etc.) will not be kept on file for more than 90 days and will never be kept unencrypted inside the database. Or, a statement to the effect that the company does not store sensitive customer financial information. (If your company has a need to store financial information for more than 90 days, you must get approval from Merchant Safe.)

3) Customer will not receive any unsolicited email offers from the company, unless the customer signs up to receive emails and newsletters during checkout, or through a double opt-in process. (Plus, the company must give an option for the customer to opt-out at a later date even if the customer has signed up initially.)

Our experts will review your policy and once it is approved, seal implementation instructions will be emailed to you.


Remember, Better TRUST = MORE Conversion/Sales!!

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